Social Pulse · Aug 22, 2026, 7:39 PM UTC
X is shifting creator payouts toward qualified impressions on original posts

The platform's creator account says new Revenue Sharing enrollment has stopped and an Original Content Rewards Program will replace it, with stated follower and impression thresholds.
Risk boundary: A platform program announcement is not investment, tax, legal, or income advice. Eligibility does not guarantee earnings, and creators should verify current terms before relying on anticipated payouts.
What X announced
The official Creators on X account announced the Original Content Rewards Program in a post timestamped August 7, 2026 at 21:06:51 UTC. The post frames the new program as a way to reward original ideas, expertise, reporting, creativity, and commentary, making the platform's preferred content category explicit.
The same announcement says X is no longer accepting new enrollments in Revenue Sharing. Creators already participating can continue earning through September 7, 2026, setting a defined transition window rather than an immediate end for existing participants.
The eligibility gate is measurable
According to the verified post, eligible creators earn from qualified impressions on original content. The listed requirements include at least 500 verified followers and 500,000 Home Timeline impressions from verified users during the preceding 90 days.
Those thresholds describe access to the program, not a promised payout. The approved source does not supply a payment rate, forecast a creator's income, or show how individual posts will be judged as original. Cyrvola therefore records the rule change without estimating what any account might earn.
What this social signal does not prove
A direct official permalink is strong evidence of what X announced and when it announced it. It is not independent evidence that the program will increase creator income, improve content quality, or apply consistently across accounts, regions, and content formats.
The selected bundle also contains no three-point market price and volume series tied to this announcement. No market reaction is reported, causality remains unknown, and creators should check the platform's current terms before making business plans around eligibility or anticipated rewards.
Source ledger
Verified source material
- XCreators: Original Content Rewards Program announcementsocial · Tier A · 2026-08-07T21:06:51Z
News lookup: current-results-reviewed-no-results · 2026-08-22T19:39:13Z